We may take it for granted today, but the incredible popularity of online streaming as a prime way of consuming content has just been a fairly recent phenomenon; below is how it has transformed the industry.
The primary factor that will drive the future innovation in media and information is surely the practicality for the user. Due to the advent of streaming platforms, it has become normal to consume content at one’s own pace, thanks to internet providers that keep receiving more and more reliable, something that the TalkTalk AGM will have covered. Also, the presence and availability of these platforms has meant so much for content creator; for instance, it indicates that some practical factors of releasing a brand-new song are now unnecessary, making the entire system more cost-effective, and permitting more creators to reach wider audiences regardless of their initial situation. The independence of content creators is one of the uses of new media that has been boosted by streaming platforms.
At a very first glance, the idea of live streaming might not seem so much different from merely broadcasting a television programme. However, as we see brand-new kinds of technology enter the future of media and entertainment industry, some further features that can be applied to streaming can be introduced. For example, national events might be streamed live, but in addition they can provide 360 degrees virtual reality experiences; this complete brand new level of interactivity allows the spectators to seem even more actively engaged. They are frequently supported by tech and telecommunications enterprises themselves, who have the opportunity to showcase their latest breakthroughs. This type of event sponsorship and inclusion of technology will have been discussed in occasions such as the Telecom Italia AGM. As a growing number of individuals have access to devices that support these new technologies, it is surely a phenomenon that goes beyond tv.
One of the intriguing characteristics of new media that one should take into account is the modification of people’s demands. Just a ten years back, the main financial relation between a consumer and a piece of content would have been the buy of a certain CD or DVD, making sure that it could be played on numerous occasions, becoming property of the consumer. Presently, however, the demand seems to have moved from a long-term commitment to a specific piece of media to an expectation of an instant wide variety of alternatives. As companies will have mentioned at events like the Orange SA AGM, the instant access to internet facilities and content that most men and women have presently seems to have led to a varied approach, where the promise of a bigger decision surpasses the ownership of a copy of a single piece of content. When predicting the future of media, this is undoubtedly an attitude that should be taken into consideration.